Identify an aspect of the health care payment system. Provide an overview of the

marketing discussion question and need an explanation and answer to help me learn.You are the new account manager for the communication agency that handles integrated marketing communication (IMC) for the Special K brand. Your first decision is to conduct an IMC audit. Start by reviewing the following IMC elements for some strategies related to this product. Feel free to search the web for more current elements.‘Women Eat’‘Keep It Real’‘Feed Your Change’‘Everybody Has a More’Based on what you review above and online:Describe ONE target audience a.) demographically and b.) psychographically (lifestyle, values, motives, etc.).Determine ONE objective that the brand uses (i.e., awareness, informative/knowledge, attitude change, behavioral incentive, other).Based on the objective you addressed in b., how would you describe the communication ‘problem’ or need/want for the target audience?a.) What is the MAIN general message the brand is communicating to the audience? This is the essence of the brand meaning that is shared among all Special K products (i.e., cereal, protein bars, breakfast bars, etc.). b.) What supports your thinking here?Identify TWO forms of consumer sales promotion that you think the brand should use (i.e., coupons, price-off, contests, sweepstakes, sampling, other – distributed through any/all media), and say why you feel each of these would work for the brand.Identify ONE event that the brand should sponsor (or create) and say why.Identify ONE PR or publicity techique that the brand should use and say why.Identify ONE interactive marketing approach that the brand should take and say why … AND SAY HOW you would suggest it use that approach. (online/digital/social media)Post your response by Sunday at 11:59 PM ET. Peer responses are encouraged for this discussion, but not required. Your thoughts should be backed up by research and not just your opinion. Make sure to provide source information.

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